Klive, a new way to experience K-Pop

Written by Chris

April 2014



K-pop - you know what it is. It’s South Korean pop music, such as dance-pop, pop ballad, electronic, rock, hip-hop, R&B, among other more-specific genres. Modern K-pop began in the early 1990s with a unique music style (and integration of foreign musical instruments) made popular by Seo Taiji & Boys. Through SNS and other sites (like YouTube) K-pop spread alongside Korean dramas, starting with Japan. K-pop hit a high with Psy’s Gangnam Style in 2012 - which topped the music charts of more than 30 countries.

Music and drama is not the only thing popular worldwide originating from Korea. How about technology? Some of the largest technology companies in the world call South Korea home, such as Samsung and LG. Samsung Electronics is the flagship subsidiary of the Samsung Group and has been the world’s largest information technology company by revenues since 2009 (according to Financial Times). And LG Electronics is the world’s second-largest television manufacturer (after Samsung Electronics), and the world’s fourth-largest mobile phone maker by unit sales in the third quarter of 2013 (according to Bloomberg and Gartner).

So what happens if you mix the two expertise together? A fusion of music and digital! This experience is offered at Klive, a new performance hall where visitors can watch K-pop stars’ realistic, hologram performances anytime. In one night, you can watch Big Bang, 2NE1, and revolutionary Psy. At the show, there is a fun, interactive photo op that will even make you a K-pop star, interacting with the stars on stage. There are also live dance performances to open and close for the main act. Outside the concert hall are various digital attractions that you can enjoy with your friends. The hall is located in the new Lotte FitIn, so before and after the performance, you can explore the vibrant Dongdaemun Digital Plaza and educational Dongdaemun History & Culture Park. Check out the Web site at http://www.klive.co.kr.

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